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Kim Kardashian came out with the SKIMS Nipple Bra the other week- a potential threat to Perkies Nips: Nipple Enhancers. Perkies founder, Rosie Mangiarotti, shared her thoughts in a Linkedin post.
"I'm thrilled to share a remarkable turn of events in the journey of Perkies Nips.
Recently, SKIMS, led by the iconic Kim Kardashian, brought attention to a product that's near and dear to my heart - Perkies Nips: Nipple Enhancers. The SKIMS "Nipple Bra" video initially evoked a mix of emotions, including a fear that my concept was being replicated by a well-established brand with a significantly larger marketing budget.
After taking some time for reflection and discussions with close friends and family, I've come to appreciate this unexpected opportunity. The Kardashian stamp of approval on our #freethenip concept, and the normalization of this trend, is more than I could have ever hoped for. Additionally, by having SKIMS align with our concept, we get to leverage their substantial marketing efforts to introduce our Perkies Nips to a broader audience.
What's particularly exciting is that SKIMS is not only normalizing the concept for our direct-to-consumer audience but also creating awareness among global retail buyers. Brands like Free People and Zara, which typically don't carry products like SKIMS, are now poised to consider offering Perkies Nips.
I'd like to also emphasize some key differentiators that make Perkies Nips a superior product:
-Perkies Nips offer flexibility with their medical-grade adhesive backing technology, allowing them to be placed anywhere on a woman's breast.
-Our product can even be adhered directly to a bra, providing lift while showcasing the nips, catering to a range of preferences.
-Perkies Nips are incredibly versatile and can be worn with virtually any outfit, including backless, strapless, and halter tops, dresses, and even swimwear, thanks to their waterproof design.
Most importantly, our mission goes beyond innovation and fashion. We're committed to serving breast cancer survivors who have undergone a mastectomy and no longer have nipples. This is a crucial demographic that we hold close to our hearts and will continue to support.
I continue to remind myself, "imitation is the sincerest form of flattery," especially when it comes from a figure as influential as a Kardashian. It's a testament that we are onto something extraordinary, and I'm excited about the future of Perkies Nips. Thank you for joining us on this exciting journey."